Interactive content enables you to deliver engaging, educational, differentiated content experiences.
Telling a story requires from the reader some kind of engagement, but you won't get the same amount of attention than when you give the audience a real experience to live. Text, video, audio, these are passive experience. When it comes to interactive content, your audience becomes part of the experience and therefore transform into an actor, a doer, a user . Answering questions, making a choice, choosing a path into a complex scenario are the best way to capture attention. Your audience have to interact to continue progressing into the story .
Do you know why interaction is good for business?