Interactive content enables you to deliver engaging, educational, differentiated content experiences.

Telling a story requires from the reader some kind of engagement, but you won't get the same amount of attention than when you give the audience a real experience to live. Text, video, audio, these are passive experience. When it comes to interactive content, your audience becomes part of the experience and therefore transform into an actor, a doer, a user . Answering questions, making a choice, choosing a path into a complex scenario are the best way to capture attention. Your audience have to interact to continue progressing into the story .

Do you know why interaction is good for business?

Interactive content delivers business benefits and encourages people to get involved and participate.

Having a two-way conversation can give you a more comprehensible view of what your consumers are trying to achieve and how you can help them. This lead to better engagement rates.

Interactive content increase content sharing from 17% with passive content to 38% with interactive content and helps you differentiate yourself from the competition (55% to 88%) as well get more conversion (from 36% to 70%). study by DemandMetric 2014

90% of customers prefer engaging with interactive content rather than a linear content.

Racontr reduces production time so you can spend more time thinking about your project.

Thanks to the import of graphic files - from photoshop or sketch - the layout only takes a few seconds, it remains to realize the setting in motion and to apply the interactive layer.

From the idea to the online, the production of your digital project takes less time than for a project done in a more traditional way.

Apply to this an agile work methodology involving all the actors involved in the project from the design stage and reduce the friction and delays encountered by conventional productions.

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Discover the power of digital storytelling, interactivity and animation. With Racontr, give your digital campaign the engagement boost they deserve. Let people immerge themselves into a unique experience. Make sure they enjoy the time spent with your project to increase ROI.

WITH RACONTR, MAKE BORING INTERNET LESS BORING

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Guess how large is the human attention span? Well, it fell from 12 seconds in 2000 to a mere 8 seconds in 2016.

It's 1 second less than a Golden fish. You understand now how crucial it is to retain your visitor as long as you can by providing him the best experience possible.

And guess what, when it comes to interesting content, 54% of the internet users say they prefer interactive content over passive content (like video or text).

Guess how much an interactive video increases the activity of a user?

The right answer is 591%, can you imagine that?

As humans, we interpret images 60.000 times faster than a text, which gives visual content a competitive advantage over text-based content.

Moreover, it is said that video increases conversion by 86% when compared to static content.

As a business, you need to get the best tool to generate interactivity and multimedia content if you want to get your head above the water.

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